FREQ 04

PARTNER WITH US
AND ELEVATE YOUR BRAND

We are actively seeking sponsors for our podcast and live show experience. Join industry leaders in reaching the most engaged cybersecurity audience.

FREQ SP.02

>The BarCode Experience_

RECORDED EPISODES & LIVE EVENTS

Recorded

Podcast Episodes

BarCode's recorded podcast offers sponsors access to a highly engaged cybersecurity audience across YouTube, TikTok, Instagram, and all major podcast platforms like Apple Podcasts and Spotify.

  • 45-minute, professionally produced episodes
  • Video ad rolls & custom overlays
  • Dynamic music and entertaining guests
  • Extended audience reach
  • Brand alignment with thought leadership
Listen to BarCode
Live

Live Experience

A valuable and engaging way for cybersecurity professionals to stay updated on trends and best practices, connect with thought leaders, engage in discussions, network and be entertained.

  • Real-time engagement & education
  • Expert access & networking
  • Lead generation opportunities
  • On-demand availability to broad audience
  • Performed at Blackhat, Defcon, BSides & more
FREQ SP.02

>General Metrics_

THE NUMBERS THAT MATTER

150+
EPISODES
61
LIVE SHOWS
200K+
DOWNLOADS
45K+
FOLLOWERS
35
CONFERENCES

REACH

[DATA.STREAM]
[01]Live Attendees
200-250
[02]Podcast Release Reach
25K+
[03]Newsletter Subscribers
700+
[04]Social Media Reach
45K+
METRICS.VERIFIED

CAMPAIGN GOALS

[OBJECTIVES]
>We're looking for leads
>We'd love to share our story
>We need more visibility
>We aim to disrupt the space
>We want to claim a niche
>We want to spark dialogue
>We want to build brand trust
>We want to establish thought leadership
GOALS.ACTIVE
FREQ SP.03

>Audience Demographics_

PRACTITIONERS FROM ANALYST UP TO CISO

Total
100%
Audience
Breakdown
[01]
Practitioners30%
[02]
Leadership25%
[03]
Directors18%
[04]
Researchers12%
[05]
Influencers8%
[06]
Students & Other7%
Data.Source: Live.Events
FREQ SP.05

>Testimonials_

WHAT ATTENDEES AND SPONSORS ARE SAYING

Attendee Feedback
[01]

"When we come to events like this during Black Hat, we get to be a part of a podcast AND we get to listen to a podcast. We get to hear insights from individuals and experts that we couldn't get in many other people's work. Insights from Chris that get very deep, as technical as you need to go, to something that will cover an industry as a whole."

Live Podcast / Party Attendee

Black Hat

[02]

"It was great seeing Chris do his thing with the podcast live! The graphics that he used was fantastic. I'm so proud of Chris after working with him for so long and then seeing how he's done the podcast and how it's grown over the years."

Secureworld Attendee

Secureworld

[03]

"INCREDIBLE!!! You can see the crowd behind me. Not only was it tough to get out of that crowd, it's going to be tough to get back in."

Private Event Attendee

Private Event

Sponsor Feedback
[01]

"TuxCare has had an exceptional experience working with BarCode and highly recommends the podcast to other organizations looking to advertise in the live podcast realm. Chris is extremely knowledgeable about cybersecurity and covers topics that are at the forefront of the industry."

Senior Social Media Manager

TuxCare

[02]

"Our sponsored live podcast event had a really laidback format that was engaging and entertaining. Chris always brings interesting topics and prominent guests to the mic. The in-person networking opportunity was fun. INSTANT R.O.I"

Marketing Manager

GCR2

[03]

"The BarCode Sponsorship definitely helped us reach out and connect with the local security community. Chris is personable, insightful, and the pod provides a relaxed atmosphere to engage security practitioners in a new way."

Senior Account Executive

Horizon3.ai

FREQ SP.06

>Live Event Sponsorships_

MAXIMIZE YOUR BRAND VISIBILITY AT OUR EVENTS

Bronze
$5K

ENTRY-LEVEL SUPPORT WITH ESSENTIAL BRAND MENTIONS

  • Sponsor Shoutouts During Show
  • Sponsor Name Listed on Signage & Promotional Material
  • Logo Placement in Podcast Release Media
  • Sanitized Registration List with Contacts
  • 1 DJ Shoutout
  • 1 Mention in Newsletter
Get Started
Silver
$10K

SOLID EXPOSURE WITH FOCUSED BRANDING OPPORTUNITIES

  • Sponsor Logo on Custom Coasters
  • Sponsored Giveaways / Raffles
  • Sponsor Shoutouts During Show
  • Brand on Signage and Promotional Material
  • Sanitized Registration List with Contacts
  • 1 Podcast Pre-Roll Ad
  • 1 Newsletter Ad
  • Multiple DJ Shoutouts
Get Started
Gold
$15K

STRONG VISIBILITY BOTH ON-SITE AND THROUGH DIGITAL CHANNELS

  • Logo Signage on or Near Stage
  • Brand on Signage, Promo Material and Podcast Media
  • Sponsor Logo on Custom Coasters
  • Dedicated Space to Distribute Promotional Material
  • Sponsored Giveaways / Raffles
  • Sanitized Registration List with Contacts
  • Branded Giveaways
  • 2 Newsletter Ads
  • 2 Podcast Pre-Roll Ads
  • 1 Podcast Mid-Roll Ad
  • Multiple DJ Shoutouts
Get Started
Most Popular
Platinum
$20K

TOP-TIER EXPOSURE WITH THE MOST COMPREHENSIVE BENEFITS

  • 2-3 Minute Sponsor Segment or Interview During Live Event
  • Premium Banner Ad on Podcast Website Homepage (60 days)
  • Logo Signage on or Near Stage
  • Sponsor Logo on Custom Coasters
  • Dedicated Space to Distribute Promotional Material
  • Brand on Signage, Promotional Material and Podcast Media
  • Sponsor Shoutouts During Show by Host
  • Sanitized Registration List with Contacts
  • Multiple DJ Shoutouts
  • Sponsored Giveaways/Raffles
  • 1 Social Media Promotion
  • 3 Newsletter Ads
  • 2 Podcast Pre-Roll Ads
  • 2 Podcast Mid-Roll Ads
  • Sponsor-branded Beverage
  • Inclusion in BarCode Book
Get Started

Sponsorships are limited. Secure yours today!

FREQ SP.07

>Podcast Sponsorships_

REACH OUR ENGAGED AUDIENCE THROUGH THE SHOW

Starter
$1K

ESSENTIAL VISIBILITY WITH HIGH-IMPACT TOUCHPOINTS

  • 1 Pre-Roll Ad
  • 1 Social Media Post
  • 1 Newsletter Feature
  • Inclusion in Shownotes
Get Started
Basic
$2K

EFFECTIVE VISIBILITY WITH STRATEGIC BRAND PLACEMENT

  • 1 Pre-Roll Ad
  • 1 Mid-Roll Ad
  • 2 Social Media Posts
  • 1 Newsletter Feature
  • Inclusion in Shownotes
Get Started
Standard
$4K

CORE ENGAGEMENT WITH TARGETED AUDIENCE REACH

  • 1 Pre-Roll Ad
  • 1 Mid-Roll Ad
  • 4 Social Media Posts
  • Short Form Interview (Episode w Guest/Partner) 20-25 mins
  • 1 Newsletter Feature
  • Inclusion in Shownotes
Get Started
Best Value
Premium
$7K

MAXIMUM VISIBILITY WITH PREMIUM BRAND ALIGNMENT

  • 1 Pre-Roll Ad
  • 1 Mid-Roll Ad
  • 1 Post-Roll Ad
  • 4 Social Media Posts
  • 1 Newsletter Feature
  • Inclusion in Shownotes
  • Long Form Interview (Episode w Guest/Partner) 45-50 mins
  • Co-Branded SWAG Giveaways (SWAG value $300-$500)
  • Inclusion in BarCode Cocktail Book
Get Started
We Can Customize!

Our Mission is to Help You
Reach Your Business Objectives

Don't see a package that fits? Let's create a sponsorship package that aligns perfectly with your brand goals. Join the companies trusted by cybersecurity professionals.